Elements and Performance Criteria
- Research principles and role of visual communication
- Research historical and contemporary roles of the photo image in visual communication
- Evaluate currency and credibility of information gathered and ensure research scope is sufficiently broad
- Investigate theories behind the conceptualisation, production and use of the photo image
- Evaluate the creation and implied meaning of the photo image in the context of its use
- Investigate the modes and media of visual communication
- Review and appraise a range of photograph and photo image themes in the context of visual communication theories
- Use visual communication in photo imaging practice
- Evaluate visual communication in photo imaging practice
- Evaluate the effectiveness of visual communication in the production of photo images
- Identify future opportunities, work directions, equipment needs and workflow changes resulting from the application of visual communication principles
- Identify implications of visual communication as it applies to own creative and innovative practice